‘Mod’ stands for ‘modern’…
… A sort of neo-dandyism
“We’re the mods, We’re the mods”, Alvaro Laura
Illustration based on the movie Quadrophenia, directed by Franc Roddman in 1979 and loosely based around the rock opera of the same name by The Who.
Mods on scooters in London, 1979
© photo by Paul Wright
Mods on scooters in the Carnaby Street area of London filming ‘Steppin’ Out’, summer 1979. ‘Steppin’ Out’ is a short music documentary movie that was released in 1979. It was directed by Australian film director Lyndall Hobbs and was a survey of fashionable lifestyles in London which featured Secret Affair (photo by Paul Wright).
“I don’t wanna be the same as everybody else. That’s why I’m a mod, see. I mean, you gotta be somebody, ain’t ya? Or you might as well jump in the sea and drown!”
They considered Johnny Rotten of the Sex Pistols for the role [Jimmy], but the film’s insurance company refused to allow him to be cast. Rotten apparently would have turned down the role anyway, saying he didn’t want to “live out any of Pete Townshend’s fantasies.”